South African Tourism is the organisation mandated to market South Africa globally as premier tourist organisation, with Business Tourism fitting into this overall framework.

Our emphasis is on business tourism travelers who travel to South Africa for meetings, conferences, exhibitions and incentives.

1. Increase tourist volume
2. Increase tourist spend
3. Increase length of stay
4. Improve geographic spread of business tourism
5. Improve seasonality patterns
6. Promote transformation and support business tourism suppliers who do the same

Associations

1. Global and regional associations with significant engagement with South Africa.
2. Global and regional associations with South African senior representation

Inter-governmental meetings

• Meetings of representatives of governments and government institutions
• Usually within multi-lateral or regional organisations or institutions, to negotiate relationships, set regional policy on key issues or set regional investment agendas
• IGO meetings have been segmented into regional, international and large international meetings

Incentive Corporate

• Incentive houses that have previously sent groups to South Africa
• Incentive houses that have the highest market share of the business tourism market globally and regionally
• South African companies doing business internationally
• International companies with significant investment in South Africa

The meetings market can be divided into three organisational types:

• Inter-Governmental meetings

These are meetings of representatives of governments and government institutions. They are usually within multi-lateral or regional organisations or institutions, to negotiate relationships, set regional policy on key issues or set regional investment agendas. IGO meetings can be segmented into regional, international and large international meetings.

• Corporate meetings

These are business-related meetings of private companies, sometimes including customers, suppliers and other external role-players. They sometimes also include other corporate events such as exhibitions and product launches.

• Association / NGO and Academic meetings

These are meetings of professional associations, industry associations, non-governmental organisations and academic groups. Typically, these meetings serve as places to exchange information, network with other professionals, and to learn and develop subject areas. Association meetings can be separated into small, medium and large categories.