Cultural identity is very important for the people of South Africa. Our diversity of ethnic heritage and traditions remains strong because people are proud of their distinctive cultural backgrounds. Seldom will you encounter such a range of cultural events in one place, from a Hindu Festival of Lights (Divali) to the Muslim Eid or the Chinese New Year.

Cultural villages and African cultural tours are hugely popular and there is a wide variety of options, from Basotho Cultural Villages, to the Zulu, Xhosa, Shangaan, Pedi, Ndebele or a down-home Afrikaner experience.

From the Cape’s Dutch culture and Cape Malay heritage to the old Gold Rush trail in Mpumalanga, to the battlefields of KwaZulu-Natal where Shaka defeated the British Empire, to Robben Island, where Nelson Mandela and other great leaders of the liberation struggle were incarcerated for so long – South Africa is steeped in history.

And the lessons of Africa can be taken out of the box and into the boardroom through South Africa’s unique BusinessUnusual products, such as Lessons from Ubuntu, Learning from South Africa’s Past and Unity within Diversity.